Follow us on 

Market Research

Market Research

The GBRC specializes in providing international market entry strategies for businesses. Services include data gathering, business analysis, market identification, feasibility studies, and market intelligence. Several combinations of methodologies including primary data collection, interviews, vendor and partner search, focus groups are employed to provide a comprehensive report for decision-makers.

Certifications Program

Global Certificate Program

In 2009 the center has received grant funding to offer the Certified Global Business Professional training as well as develop an International Business Certificate program. These programs are offered to students, faculty and business clients interested in developing skills to participate in the global economy.


Resource Center

Resource Center

Over the last decade the GBRC has emerged as a resource for businesses, faculty and students. The center has resources in forms of printed materials, databases, international partners that work together to provide value-added services for different stakeholders. The current focus of the center is centered on emerging markets in Asia and South and Central America. GBRC is also expanding its partnerships and presence in various countries.

GBRC at University of Wisconsin-Whitewater

The Global Business Resource Center (GBRC) is an outreach center for the University of Wisconsin-Whitewater. The center provides services to students, faculty, businesses and other stakeholders in the area of global business. Services included are:

For students – study abroad programs, speaker series, international internships, employment and experience in international projects

For Faculty – financial support for international projects, travel, conferences, data collection, and networking

For Businesses and Entrepreneurs – training, certifications, travel delegations, global market research, global business strategy and consulting

The center was originally founded in 1998 with a Title VIB funding from the Business International Education (BIE) grant from the US Department of Education. Since then the center has received over 10 different grants and emerged as a major outreach service for the university. The e-mail for the center is This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Events and Programs

University Chancellor

UW-Whitewater News
The fifteen latest news releases from UW-Whitewater.

Today's Poll

Which language should business students learn to be most competitive in the near future?
Copyright © Global Business Resource Center | Designed by Wi-CITS