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Market Research

Market Research

The GBRC specializes in providing international market entry strategies for businesses. Services include data gathering, business analysis, market identification, feasibility studies, and market intelligence. Several combinations of methodologies including primary data collection, interviews, vendor and partner search, focus groups are employed to provide a comprehensive report for decision-makers.

Certifications Program

Global Certificate Program

In 2009 the center has received grant funding to offer the Certified Global Business Professional training as well as develop an International Business Certificate program. These programs are offered to students, faculty and business clients interested in developing skills to participate in the global economy.


Resource Center

Resource Center

Over the last decade the GBRC has emerged as a resource for businesses, faculty and students. The center has resources in forms of printed materials, databases, international partners that work together to provide value-added services for different stakeholders. The current focus of the center is centered on emerging markets in Asia and South and Central America. GBRC is also expanding its partnerships and presence in various countries.

Events and Programs

University Chancellor

UW-Whitewater News
The fifteen latest news releases from UW-Whitewater.

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